Oliver Brooks

A revenue operations expert analyzing high-growth sales funnels. He covers customer acquisition costs, retention strategies, and the integration of CRM technology in modern sales teams.

Personality Tests: Myers-Briggs vs. Disc in the Workplace

Personality Tests: Myers-Briggs vs. Disc in the Workplace

Myers-Briggs (MBTI) DISC What it measures Cognitive preferences (how you think, decide, relate) Behavior patterns (how you act and communicate) Main use at work Self-awareness, career fit, communication styles Team dynamics, sales, leadership styles, conflict handling Output 16 personality types (e.g., ENTJ, INFP) Four factors: Dominance, Influence, Steadiness, Conscientiousness Complexity Higher: multiple letters and combinations

Cold Emailing in 2025: Templates That Actually Get Replies

Cold Emailing in 2025: Templates That Actually Get Replies

Aspect What Works in 2025 What Fails in 2025 Subject line Plain, specific, short (3-6 words) Clickbait, vague, overhyped Length 60-150 words, clear point Walls of text, no clear ask Personalization 1-2 real details tied to a reason Token stuffing like “[FIRSTNAME] [COMPANY]” CTA One small, binary next step Multiple asks or calendar links too

Unlimited PTO: Scam or Benefit?

Unlimited PTO: Scam or Benefit?

Question Short Answer Is unlimited PTO a scam? Sometimes. It depends on culture, workload, and norms, not the policy name. Who benefits most? Companies that want flexibility and cost control. Employees win only when boundaries are clear. Average days actually taken Often less than traditional 15-20 day plans, unless managers set strong examples. Key risk

Webinar Sales: The Script That Converts Cold Audiences

Webinar Sales: The Script That Converts Cold Audiences

Element What It Does Why It Matters For Cold Traffic Hook & Big Promise Grabs attention in first 2-3 minutes Stops people from dropping off before you build trust Credibility & Story Shows why you are worth listening to Turns strangers into listeners who are willing to follow your advice Shift Their Beliefs Reframes what

Decision Fatigue: Automating Small Choices

Decision Fatigue: Automating Small Choices

Aspect Automating Small Choices Main Benefit Frees mental energy for work, money, and life decisions that matter Core Idea Standardize or pre-decide repeat choices so you decide less during the day Best Use Daily routines, food, clothes, calendar, money, digital tools Big Risk Over-automation, losing awareness, and making bad decisions automatic Time To Start 1-2

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