Local SEO: Dominating Google Maps in Your City
Aspect What It Means Impact on Local SEO Google Business Profile Your company profile inside Google Foundation for ranking in Maps Reviews Ratings and comments from customers Strong influence on ranking and clicks Citations & NAP Mentions of your Name, Address, Phone Helps Google trust your business data Proximity How close you are to the
Voice Search Optimization: Is Your Business Alexa-Ready?
Aspect What It Means Why It Matters For You Voice search Spoken questions asked to Alexa, Siri, Google Assistant Customers ask devices who to call, where to go, what to buy “Alexa-ready” Your business shows up with clear answers in voice results More calls, visits, and sales from hands-free searches Key ranking signals Local listings,
Mobile-First Workflows: Running Your Business from a Phone
Aspect Mobile-First Workflow Main Benefit Run 80-90% of your business from your pocket Biggest Risk Distraction, burnout, and poor deep work Best Fit For Service businesses, creators, consultants, small teams Key Tools Messaging, cloud docs, project apps, calendar, password manager What Still Needs Desktop Heavy design, detailed analytics, complex spreadsheets You carry the most powerful
SEO for CEOs: Why You Cannot Ignore Organic Traffic in 2025
Question Short Answer Is SEO still worth it in 2025? Yes. It is one of the few channels that compounds, lowers CAC, and boosts valuation. What is the CEO’s role? Set the SEO vision, protect it from short-term cuts, and tie it to revenue, not rankings. How fast can you see results? Typically 6-18 months
Brand Archetypes: Why Your Business Needs a Personality
Brand Archetype Core Role Best For Main Risk Hero Wins, proves, achieves Performance, results, competition Comes off arrogant or harsh Caregiver Protects, supports, nurtures Health, education, services Feels soft or slow to act Rebel (Outlaw) Breaks rules, challenges norms New categories, challenger brands Looks reckless or shallow Creator Makes, designs, imagines Creative tools, software, craft
Ergonomics ROI: Why Cheap Chairs Cost You Money
Factor Cheap Chair Ergonomic Chair Typical Cost $60 – $150 (one-time) $350 – $1,200 (one-time) Average Lifespan 1 – 3 years 8 – 12 years Annualized Cost $50 – $75 / year $70 – $150 / year Productivity Impact -5% to -15% +5% to +15% Health Risk (back/neck) High Lower Absence / Sick Days Higher
Cash Flow Forecasting: Surviving the ‘Net-60’ Payment Terms
Question Quick Answer What is cash flow forecasting? Planning when cash comes in and goes out so you do not run out before clients pay. Biggest risk with Net-60 terms? You can be “profitable” on paper but broke in your bank account. Core habit to survive? Weekly cash forecast for at least 13 weeks ahead.
The CEO’s Schedule: Time Blocking for Deep Strategy
Time Block Type Primary Goal Typical Length Best Time of Day Who Gets Access Deep Strategy Blocks Thinking, direction, big decisions 90-120 minutes Morning Only you Leadership Blocks 1:1s, hiring, culture 60-90 minutes Late morning / early afternoon Direct reports Execution Blocks Reviews, approvals, key ops 45-60 minutes Afternoon Core team External Blocks Investors, partners,
Predictive Analytics: Using Data to Forecast Sales
Aspect What It Means Why It Matters for Sales Predictive analytics Using past and current data to estimate future results Helps you forecast sales and plan growth with less guesswork Inputs CRM data, website data, ads data, pricing, seasonality Better inputs usually give more accurate forecasts Outputs Sales forecasts, deal win probability, churn risk Makes
Managing Debt: Good Leverage vs. Bad Leverage
Good Leverage Bad Leverage Main goal Grow income or asset value Fund lifestyle or cover gaps Cash flow impact Pays for itself or more Drains monthly cash Risk level Measured, backed by real plan High, tied to hope and guessing Typical examples Profitable business, smart mortgage Credit cards, lifestyle loans Key test Will this create
