The Psychology of ‘Free Trials’ and When to Use Them
Free Trial Element Psychology Behind It When It Works Best Risk To Watch 7-14 day free trial Creates urgency, tests habit formation Simple products with fast “aha” moment Too short for complex tools Credit card required Commitment & consistency, filters serious users High-intent traffic, B2B buyers Lower sign-up volume No credit card trial Lowers friction,
Sabbaticals: Why Paying People to Leave Recharges Them
Factor Short-Term Impact Long-Term Impact Cost to business Higher payroll + coverage costs Lower turnover, better retention, steadier growth Team workload More pressure, short coverage gaps Stronger systems, better delegation, cross-training Individual performance Short pause in output Higher creativity, energy, and focus Culture & loyalty Visible signal that people matter Deeper trust, easier hiring, fewer
Payroll Services: Gusto vs. ADP vs. Paychex
Service Best For Starting Price (Approx) Strength Watch Out For Gusto Startups & small businesses under ~100 staff $40/mo + $6/employee Simple, modern, very clear UX Can get pricey as headcount grows ADP Growing and larger companies, complex needs Custom quotes (often higher than Gusto) Very feature rich and flexible More complex, extra fees are
Corporate Crypto Treasuries: Should You Hold Bitcoin? (Link to General/Crypto)
Question Short Answer Should a company hold Bitcoin in its treasury? Maybe, but only after strict risk, liquidity, and governance checks. Primary benefit Asymmetric upside as a long-term store of value and strategic asset. Primary risk High volatility, regulatory uncertainty, and potential capital loss. Best fit companies Profitable, cash-rich, with long runway and high risk
Voice Search Optimization: Is Your Business Alexa-Ready?
Aspect What It Means Why It Matters For You Voice search Spoken questions asked to Alexa, Siri, Google Assistant Customers ask devices who to call, where to go, what to buy “Alexa-ready” Your business shows up with clear answers in voice results More calls, visits, and sales from hands-free searches Key ranking signals Local listings,
SEO for CEOs: Why You Cannot Ignore Organic Traffic in 2025
Question Short Answer Is SEO still worth it in 2025? Yes. It is one of the few channels that compounds, lowers CAC, and boosts valuation. What is the CEO’s role? Set the SEO vision, protect it from short-term cuts, and tie it to revenue, not rankings. How fast can you see results? Typically 6-18 months
Ergonomics ROI: Why Cheap Chairs Cost You Money
Factor Cheap Chair Ergonomic Chair Typical Cost $60 – $150 (one-time) $350 – $1,200 (one-time) Average Lifespan 1 – 3 years 8 – 12 years Annualized Cost $50 – $75 / year $70 – $150 / year Productivity Impact -5% to -15% +5% to +15% Health Risk (back/neck) High Lower Absence / Sick Days Higher
GDPR and CCPA: Compliance for Online Businesses
Topic GDPR CCPA / CPRA Who it covers People in the EU / EEA and some UK users with UK GDPR California residents (CPRA updated CCPA) Applies to Almost any business processing personal data of people in the EU For-profit businesses that meet revenue / data thresholds Legal basis Need a lawful basis (consent, contract,
Commercial Leases: Negotiating Terms Before You Sign
Lease Element What To Push For What To Watch Out For Base Rent Fair market rate, clear escalations Steep annual increases, vague “market” resets Operating Costs (CAM) Caps on increases, audit rights Uncapped pass-throughs, vague expense categories Term & Renewal Shorter initial term + clear renewal options Long fixed term with no renewal flexibility Tenant
Cybersecurity Training for Non-Technical Staff (Link to Tech)
Aspect What It Means Why It Matters for You Main Goal Teach non-technical staff to spot and stop common cyber threats Reduces risk of data loss, downtime, and reputation damage Key Focus Email, passwords, devices, remote work, messaging habits Targets where breaches actually start in day-to-day work Approach Simple, story-based, role-specific training tied to real
