Retargeting Ads: Stalking Your Visitors Until They Buy
Aspect Why It Matters What retargeting is Shows ads to people who already visited your site or engaged with your content Main benefit Brings back warm visitors who are more likely to buy than cold traffic Big risk Ads feel creepy or annoying if you push too hard or too often Key success factor Right
Managing Gen Z: What They Want from a Career
Gen Z Career Priority What It Means Day-to-Day Risk If You Ignore It Growth & learning Clear progression, skills, feedback, stretch projects Fast turnover, low engagement Flexibility Hybrid options, schedule autonomy, output focus Burnout, quiet quitting Purpose & values Work that feels useful and matches stated values Cynicism, brand damage on social Wellbeing & boundaries
Renovating Your HQ: Budgeting for Downtime (Link to Renovation)
Topic Quick Takeaway Why downtime matters Renovation hits revenue, morale, and customers long before the first wall comes down. True cost of renovation Construction + downtime + mistakes + delays + workarounds. Budget rule of thumb Add 25% to your direct construction budget for downtime and disruption. Key levers Phasing, temporary space, remote work, and
Direct Mail: Why Physical Letters Are Working Again
Aspect Direct Mail Email / Digital Average open/scan rate 60-90% of recipients at least glance at it 15-30% email open rate is common Competition Low. Few letters in most mailboxes High. Inbox and feeds packed Perceived trust High. Feels real and personal Medium. Feels easy to ignore or fake Cost per contact Higher: printing +
Open Plan vs. Cubicles: What Actually Boosts Productivity?
Open Plan Cubicles Best for Collaboration, fast feedback, creative brainstorming Deep work, focus, sensitive tasks, complex thinking Main benefit Easy communication and visibility Privacy, fewer distractions, control over environment Main drawback Noise, interruptions, low concentration Less spontaneous interaction, risk of silos Best for team types Sales, support, social media, product pods Engineering, writing, finance, legal,
Cap Tables: Managing Equity Distribution for Employees
Topic Quick Take What a cap table is A living spreadsheet that tracks who owns what in your company Why it matters It decides who gets rich, who stays, and how investors see you Employee equity tools Options, RSUs, ESOP pool, vesting schedules, cliffs Biggest risk Promising equity you do not properly model before the
Subscription Revenue Models: Recurring Income Stability
Aspect What it Means for You Revenue predictability More stable, recurring income instead of one-off spikes Customer relationship Ongoing relationship, more chances to sell and get feedback Main risk Churn. People cancel, downgrade, or stop paying Key metrics MRR, churn rate, LTV, CAC, ARPU Ideal use cases Software, education, content, memberships, consumables If you want
Business Credit Cards: Points Strategies for Travel & Ads
Strategy Main Goal Best For Risk Level Welcome bonus stacking Fast points for travel New or growing businesses Medium (needs planning & cashflow) Category bonus targeting Ongoing cheap points Businesses with ad spend or travel Low (if you pay in full) Ads-on-points strategy Lower blended cost of ads Companies buying lots of traffic Medium (can
The Death of Email: Moving Ops to Slack/Teams
Topic Email Slack / Teams Speed of communication Slow, delayed replies Fast, near real time Keeping ops visible Hidden in private threads Open channels, shared context Noise level High, hard to filter High, but more ways to manage Search & history Clunky, scattered threads Strong search, channel-based history Workflows & automations Limited, email rules only
CRM Implementation: Why 70% of Projects Fail
Aspect Winning CRM Projects Failing CRM Projects Main Goal Clear business outcomes (revenue, retention, cycle time) “Get a CRM” or “centralize data” with no clear target Owner Strong business owner with real authority IT or vendor drives it, sales and marketing follow User Involvement Frontline users shape process and setup Decisions made in boardrooms and
