Customer Lifetime Value (LTV): The Only Metric That Matters
Aspect High LTV Business Low LTV Business Customer Focus Retention, relationships, repeat sales Constant new customer chase Cash Flow More predictable, smoother Spiky, stressful, fragile Marketing Spend Can profitably bid higher per customer Limited bids, races to the bottom Growth Strategy Compounding, long-term view Short-term wins, constant resets Valuation Seen as stronger, worth more Seen
Retargeting Ads: Stalking Your Visitors Until They Buy
Aspect Why It Matters What retargeting is Shows ads to people who already visited your site or engaged with your content Main benefit Brings back warm visitors who are more likely to buy than cold traffic Big risk Ads feel creepy or annoying if you push too hard or too often Key success factor Right
Pricing Power: How to Raise Rates Without Losing Clients
Question Short Answer Can you raise prices without losing clients? Yes, if you plan it, communicate clearly, and increase perceived value. Biggest risk Surprising clients with higher prices and weak justification. Best timing At clear milestones: new year, contract renewal, or scope change. Who should get higher rates first? New clients, then existing clients, with
The Psychology of ‘Free Trials’ and When to Use Them
Free Trial Element Psychology Behind It When It Works Best Risk To Watch 7-14 day free trial Creates urgency, tests habit formation Simple products with fast “aha” moment Too short for complex tools Credit card required Commitment & consistency, filters serious users High-intent traffic, B2B buyers Lower sign-up volume No credit card trial Lowers friction,
Voice Search Optimization: Is Your Business Alexa-Ready?
Aspect What It Means Why It Matters For You Voice search Spoken questions asked to Alexa, Siri, Google Assistant Customers ask devices who to call, where to go, what to buy “Alexa-ready” Your business shows up with clear answers in voice results More calls, visits, and sales from hands-free searches Key ranking signals Local listings,
SEO for CEOs: Why You Cannot Ignore Organic Traffic in 2025
Question Short Answer Is SEO still worth it in 2025? Yes. It is one of the few channels that compounds, lowers CAC, and boosts valuation. What is the CEO’s role? Set the SEO vision, protect it from short-term cuts, and tie it to revenue, not rankings. How fast can you see results? Typically 6-18 months
Webinar Sales: The Script That Converts Cold Audiences
Element What It Does Why It Matters For Cold Traffic Hook & Big Promise Grabs attention in first 2-3 minutes Stops people from dropping off before you build trust Credibility & Story Shows why you are worth listening to Turns strangers into listeners who are willing to follow your advice Shift Their Beliefs Reframes what
Referral Engines: Automating Word-of-Mouth Marketing
Aspect Manual Referrals Automated Referral Engine Consistency Random, hard to predict Steady, trackable flow Volume Depends on luck and timing Structured campaigns and triggers Tracking Word-of-mouth, hard to measure Links, codes, dashboards Control Low control over who refers and when Rules, rewards, and segments Effort Manual asks and follow-ups Automated flows once set up Word-of-mouth
Competitor Analysis: Tools to Spy on Ad Strategies (Link to Tech)
Tool / Method What it Shows Best For Main Drawback Meta Ad Library Live Facebook & Instagram ads Creative angles, hooks, compliance checks No spend or conversion data Google Ads Transparency Center Search, YouTube, Display ads Keywords, messaging, landing page ideas Limited historical view Similarweb / SEMrush / Ahrefs Traffic sources, top pages, paid vs
