Niche Down to Scale Up: Why Generalists Fail
Question Short Answer Why do generalists struggle to grow? Because buyers do not trust vague, “I do everything” offers. They trust specialists. What does “niche down” actually mean? Pick a specific person, with a specific problem, and solve it in a specific way. Does niching down limit income? In practice, it often raises prices, referrals,
Webinar Sales: The Script That Converts Cold Audiences
Element What It Does Why It Matters For Cold Traffic Hook & Big Promise Grabs attention in first 2-3 minutes Stops people from dropping off before you build trust Credibility & Story Shows why you are worth listening to Turns strangers into listeners who are willing to follow your advice Shift Their Beliefs Reframes what
Referral Engines: Automating Word-of-Mouth Marketing
Aspect Manual Referrals Automated Referral Engine Consistency Random, hard to predict Steady, trackable flow Volume Depends on luck and timing Structured campaigns and triggers Tracking Word-of-mouth, hard to measure Links, codes, dashboards Control Low control over who refers and when Rules, rewards, and segments Effort Manual asks and follow-ups Automated flows once set up Word-of-mouth
Competitor Analysis: Tools to Spy on Ad Strategies (Link to Tech)
Tool / Method What it Shows Best For Main Drawback Meta Ad Library Live Facebook & Instagram ads Creative angles, hooks, compliance checks No spend or conversion data Google Ads Transparency Center Search, YouTube, Display ads Keywords, messaging, landing page ideas Limited historical view Similarweb / SEMrush / Ahrefs Traffic sources, top pages, paid vs
